Most of us desire our sites to be ranked higher on Google and be more visible – but we have to balance out how much effort to put into SEO without destroying the user experience. theHouston SEO is critical for your website to get hunted on the major search engines but its overuse may also damage your website. The search engines will select the most relevant websites offered to users through keyword searches. SEO’s intent is, in part, determining how to tweak a site so it is not just recognized by the search engine spiders but rewarded with a page view.
This thrust of this guide is to depict some common SEO problems and offer solutions so you can maximize your exposure online search.
1. Overuse of Keywords:
This is a frequent problem and searches spiders frown on people who pack their content pages with overused keyword phrases which are preferred for search but lessen the consumer experience. For example:
“. . Our jobs directory is up-to-date and is ideal for the student who wants to earn extra money and experience living in another city, state or country while on a gap year, having a career break or enjoying a working holiday or a volunteer job experience for resume building. These job search opportunities go fast, so check our jobs directory daily or weekly for these job opportunities filled with a lifetime of memories…”
2. Avoiding the Use of Imagery for Fear that it Won’t Be Spidered:
There appears to be some confusion about the use of imagery on a website. Pictures are an excellent way to convey your messages in”…a picture says a thousand words.” However, using vision without tagging them for SEO is an offender. You wish to use every available opportunity to be found on search. Using alt tags to describe your images isn’t only smart, but critical.
3. Sacrificing Looks and User Experience for SEO Value:
Again you do not wish to become a happy farm, where you have pages upon pages of content that is unread which the viewer isn’t interested in the information. Yes, there’s a good deal of keyword value in this volume of articles, but you need to weigh the consumer experience. In case the viewer goes to your website using a guarantee of finding a solution to their inquiry or problem and they are met with confusion and disappointment, then what exactly are you currently reaching in the end. You have to join with the customer and reward him or her with a simple to find a response. That’s how you create additional conversation, leads and ultimately sales.
4. Buying Random Links or Linking to Random Sites Just to Get Link Reciprocity:
It is required to get quality links to get your site an authority website but if the page does not call for hyperlinks then do not put them in. Google values inbound links, the more links that the greater the perceived value of your site. However, these inbound hyperlinks have to be relevant to the content on your own page. If they are not meaningful, then the link juice is negligible and may hurt your rankings on Google.
5. Search Engines Don’t Care about Your Branding but You Do and You Want Your Users to Recognize You:
They want to get a pleasant visitor experience. They want to see a delicately branded site with superior content, easy navigation and be in a position to generate a connection with the website. Therefore branding and structure are critical to the consumer experience and they’ll reward you for its credibility and quality.