Should you be like many up-and-coming independent musicians, artists, groups, as well as record labels, you are thinking that if you can “just get your audio in front of a DJ they will want to play it around the radio. ” Sure, you may find a DJ that is ready to give your music a spin or two on a local radio station show, but this is not the same as regular rotation “adds” and it also does not lead to rotation from other radio stations around the world. DJs are deprived of the power to “add” a song into a radio stations common rotation playlist. In fact , at many radio stations across the country, a good DJ can and will be removed from the air for playing an individual song that was not approved and placed into regular sequence by the radio station’s Program Director.
Program Directors handle a radio station’s regular rotation playlist. In some greater markets a Program Director will have an assistant that holds the title of Music Director, but even in these r / c the Program Director has the final say of what sounds get added to the radio station’s playlist. This is not to say that will building relationships with local DJs is not a good thing. It truly is. Relationships with DJs can be developed to help persuade some radio station’s Program Director to give your song a listen and possible “add” to the stations playlist. Still the best way to get your music added to a radio station’s ordinary rotation playlist is to understand the basic principles of how to submit your personal songs to Program Directors.
The following 5 facts about posting your music to Program Directors will help you understand how and also why songs are added to regular rotation playlists from flat earth radio, how to make your music stand out and get listened to simply by Program Directors, what it takes to get “adds” in regular turning, and how to ensure your music stays in regular rotation for that life of the single.
1 . Commercial radio Stations are not in the commercial of playing music.
The biggest misconception surrounding a commercial airwaves station is that playing music is the highest priority, or simply business model, in which it operates under. Commercial radio stations are generally not, have never been, and will continue to never be in the business regarding playing music. Radio stations are in the business of selling time and energy to advertisers to place thirty or sixty second commercials thus listeners will buy products or services. Radio stations attract guests by playing music. Program Directors are hired to choose and add songs to the station’s regular rotation playlist that may attract the most listeners in order for the station to demand a higher price to it’s advertisers to buy time.
An unknown, up-and-coming, artist or group does not attract a large listener bottom to a radio station. This means advertisers are getting less “bang for their buck” when their commercials air next to your individual song as apposed to their commercials airing next to a high twenty artist that has mass listener appeal. Therefore , you need to create a large local following before contacting Program Administrators trying to get a song “added” to a radio station’s regular rotation playlist.
2 . Program Directors get hundreds of melodies per week to choose from.
Once you or your group become “local preferred, ” you have to understand that you are still competing against the planet. Program Directors receive hundreds of CDs each week for overview and possible consideration for regular rotation playlist “adds. ” When Program Directors listen to new music and start to choose what songs will be “added” to the radio station’s playlist they will consider several factors including; staying power – does this artist or group have the ability to release another single attendees will want to hear, marketability – does this artist or party have the ability to continue it’s marketing reach and gain fresh fans that may have never heard of them before, and size audience appeal – Does this group simply have a lot of enthusiasts because they have a great live show or do they possess ability to grab mass listener appeal on the song only. Your job as an unknown, up-and-coming, artist or group is always to stand out among the hundreds of other songs a Program Director need to choose from weekly. This is accomplished before sending your COMPACT DISK to the radio station. You must answer these questions inside your other marketing efforts so that when a Program Director experiments you or your group he/she is not left with any concerns about your ability to appeal to the radio station’s listener base.