Small business email marketing can be a powerful and effective tool when you understand and apply these three awesome tactics for writing laser-focused response generating emails for your small business.
Don’t worry that you’re not a “great writer”- it simply isn’t necessary when it comes to effective email promotions. Great small business email marketing is 95% formula, and only about 5% creativity, and anybody can handle the 5%. In fact, if you do have a talent for writing, you might just find it a hindrance, especially if you would rather write “pretty” emails, instead of effective ones.
Customers really don’t care how good your prose is. They are concerned with one thing, and one thing only- what’s in it for them. With that in mind, the top three reasons someone will open, read, and respond to your small business email marketing messages are…
They have a relationship with you. If the receiver knows you and can easily identify you as the sender of the message, most likely they will open and read it.
Your offer is relevant to them right now. If they want your product or service at the time your e-mail arrives, they will probably open and read it.
Your message offers them a good price on a product or service they want. Price sells when it comes to e-mail, and a compelling offer, discount, or special gets messages opened, especially if it’s found in the subject line.
If you can tie all three of these motivations together, your email promotions will blow the doors off your competition, and your writing skill has nothing to do with it. All you need to do is follow the simple, easily reproducible formula I’m going to give you.
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Don’t try to re-invent the wheel with your email promotions. Just focus on answering the three questions your customer is already asking when she opens your product or service focused email message:
Who sent this to me?
What’s in it for me?
What do I need to do?
Since you know your customer will be asking these questions before you ever send your e-mail, you can now plan your messages by asking and answering them yourself first, and then filling in with the details of your offer. Beginning with the end in mind allows you to write powerful, response generating email copy almost effortlessly.